In our connected world, user-generated content (UGC) has become an integral part of creating and growing your brand, with over 90% of consumers saying that it directly influences their purchasing decisions. Simply put, UGC builds the all-important trust factor! UGC is like customer testimonials on steroids.
When collaborating with a creator or influencer, UGC is a way to improve your overall conversion rates and boost ROI proactively. Plus, it’s easy to scale when needed, e.g., product launches, new releases, etc. That makes UGC a valuable tool in your marketing strategy and can be used throughout digital marketing and social media campaigns.
What is User-Generated Content?
So, what is the definition of user-generated content or UGC?
UGC refers to any form of content, such as videos, reviews of products or services, content, images, and more, that is created and shared by creators on a particular platform rather than by professional marketing people or organizations. The users of social media platforms, online communities, websites, and other digital platforms typically generate UGC.
In general, UGC shares some characteristics that may include:
- Authenticity and Trust – UGC is often seen as more authentic and genuine because it comes from real users, not marketing or advertising professionals. This authenticity can build trust and credibility.
- Community Engagement – UGC often fosters a sense of community and interaction among users. It can encourage conversations, discussions, and collaborations within a desired online community or social network.
- Diversity – UGC can encompass a wide range of perspectives, ideas, and styles, reflecting the diversity of the user base. This diversity can be valuable for businesses and communities.
- Low Cost – Producing UGC is generally cost-effective for businesses and results in maximum ‘bang for your buck.’
Examples of UGC by Platform
We’ve all seen the Instagram post by a famous celebrity for the latest Nootropic Supplement, but most companies can afford to pay the six- and even seven-figure price tag. But if you look closer, you will find many examples posted by real people who just like a product or service and are willing to share their opinions on their Instagram feed.
Here are some platforms that creators are actively posting for excellent results:
- Social Media Posts – User-generated posts on platforms like Facebook, Instagram, TikTok, and X (formerly Twitter).
- YouTube Videos – Videos created and uploaded by individuals on YouTube, often reviewing products or sharing their expertise.
- Blogs and Forums – User-contributed content in the form of comments, etc., on blogs, forums, and discussion boards.
- Product Reviews – Reviews and ratings left by customers on e-commerce websites like Amazon, Google, or Yelp.
